marketing unit 2

A snapshot of the environment in which a business has been operating over a specific period of time and evaluates both

internal and external environments related to marketing and sales is a______.

• PEST analysis

• Situation analysis

• competitive analysis

• marketing plan

In a SWOT analysis, the external factors that provide chances for a company to increase profits are_____.

• strengths

• weaknesses

• threats

• opportunities

Which of the following topics is found in the marketing strategies section of a marketing plan?

• sales goals

• marketing mix

• Mission statement

• budget

The goal of product positioning is to_____.

• convince customers that the product is better than the competition in someway

• defined the tactics to be used to market the product

• Determine the type of customers to whom the product will be marketed

• identify the best opportunities for making new and repeat sales

which of the following is not likely to be included in the price strategies of a marketing plan?

• opportunities for new sales

• expected profit by product

• Price points

• percentage of annual sales

which of the following is not likely to be included as a resource for developing a marketing plan?

• books

• Websites

• advertisements

• interviews

One method of conducting an environmental scan is to do a _____ analysis.

• competitive

• SWOT

• PEST

• situation

which of the following factors is included in a PEST analysis?

• personal factors

• ecological factors

• social factors

• training factors

which of the following items is generally found in the business description portion of a marketing plan?

• vision statement

• marketing goals

• product strategies

• executive summary

A companies message to its customers about why the company exist is known as its_______.

• sales goals

• Company goals

• vision statement

• Mission statement