T2230 : DCS5144 QUIZ 2

The Internet increases information asymmetry.

• TRUE

• FALSE

Personalisation refers to adjusting marketing messages for a consumer; customisation refers to adjusting a

product or service based on a user's preferences.

• TRUE

• FALSE

All of the following are examples of social commerce companies except ________.

• Instagram

• Tiktok

• Twitter

• Grab

Which of the following best illustrates the sales revenue model?

• Mudah.com receives a small fee from a seller if a seller is successful in selling an item.

• iQiyi provides basic services for free but charges a premium for advanced services.

• Apple accepts micropayments for single music track downloads.

• Netflix charges customers a monthly fee for access to its library of movies.

Lower costs is the primary benefit to consumers of disintermediation.

• TRUE

• FALSE

Which of the following statements best describes the business value of improved decision making?

• Improved decision making creates better products.

• Improved decision making creates a better organizational culture.

• Improved decision making enables senior executives to more accurately foresee future financial trends.

• Improved decision making can result in a large monetary value for the firm as numerous small daily decisions

  affecting efficiency, production, costs, and more add up to large annual values.

The business intelligence environment includes all the following EXCEPT ________.

• BI infrastructure

• delivery platform

• cloud-based storage

• data from the business environment

Robotics is a type of intelligent technique.

• TRUE

• FALSE

You are the CEO of a national apparel retail chain and want to add three new stores. Which of the following

tools will best help you find the most potentially profitable new locations?

• Pivot tables

• Sensitivity analysis

• Geographic Information Systems

• Intelligent agent

Google's ability to recognize the meaning and intent behind user queries rather than merely matching keywords

is based on decision support system.

• TRUE

• FALSE