Chap 5

________ is never simple, yet understanding it is the essential task of marketing management.

• Brand personality
• Consumption pioneering
• Early adoption
• Buying behavior
• Understanding the difference between primary and secondary data

The consumer market is made up of which of the following?

• individuals who acquire goods or services for personal consumption
• households that purchase goods or services for personal consumption
• businesses that purchase goods and services
• A and B
• all of the above

Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.

• buyer responses
• stimuli
• components of the buyer's decision process
• buyer characteristics
• buying attitudes

Of the following, the best starting point for understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.

• belief
• subcultural
• generational
• stimulus-response
• societal

Marketing stimuli consist of the four Ps. Which is NOT one of these?

• product
• politics
• price
• promotion
• place

The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior.

• culture
• black box
• belief
• lifestyle
• social class

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic
• technological
• political
• channel
• cultural

________ is the most basic cause of a person's wants and behavior.

• Culture
• Brand personality
• Cognitive dissonance
• Social class
• Selective perception

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• aspirational groups
• reference groups
• subcultures
• membership groups
• social networks

Which of the following is NOT considered an important American subculture by marketers?

• Hispanic Americans
• African Americans
• mature consumers
• opinion leaders
• Asian Americans