Unit 1.01-1.03 review

promoting and creating awareness about a specific event, such as a trade show, conference, or product launch.

• sports marketing

• event marketing

• sponsorship managment

all marketing activities related to sports, including promoting sporting events, teams, athletes, and sport-related products or services.

• sports marketing

• events marketing

• sponsorship management

the process of acquiring, coordinating, and maintaining sponsorships for an event, team, or organization.

• sports marketing

• event marketing

• sponsorship management

highly significant and prestigious sporting events that are recognized for their historical or cultural importance. 

Examples:

• Sports marketing event

• Hallmark sporting events

• An event

promotions that are meant to get customers to come to sporting events

• promotion

• in game promotion

• walk in promotion

Match the following term to correct definition

• corporate sales

• managing and coordinating various suppliers involved in an event or project.

• group sales

• he process of selling products, services, or partnerships to other businesses or corporations. 

  
  

• Vendor coordination

• managing and organizing volunteers for an event or organization.

• Volunteer coordination

• selling tickets, products, or services to organized groups of people.

Match the following

• induced impact

• The response by an economy to an initial change (direct effect) that occurs through re-spending of income received by a component of value added.

• direct impact

• this refers to the immediate impact of a sport or event on a city or area.

• indirect impact

• refers to The degree to which individuals and families have economic adequacy and security.

  
  

• economic well being

• Determined by the multiplier effect, meaning the portion of the money spend by visitors on local goods and services that is in turn spent locally by employers and employees..

  
  

reasons to purchase based on feelings

• emotional motive

• rationale motive

• patronage motive

the factors that lead a customer to favor one retail outlet or service provider over another.

• emotional motive

• rationale motive

• patronage motive

reasons to purchase based on facts or logic.

• emotional motive

• rationale motive

• patronage motive