Business Case

1. Who do we build business cases for?

• For our competitors
• For our customers

• For our customers, and us, the AEs

• For ourselves

We build business cases in order to ______ the spend, ___________ the deal cycle, and access the EB. (Write the answer in the form of "word word", a space in between the words)

(a)  

1. What are the types of business cases?

• Strategic, Economic, Commercial

• Strategic, Economic, Social

• 1. Example, General, Specific

• 1. Exhaustive, General, Specific

1. How do our business cases differentiate against Mixpanel & Amplitude?

1. (Multiple correct answers)

• Increased supply

• Cost Less

• More sessions for free

• Decreased margins

1. How do our business cases differentiate against Pendo & FullStory?

• Less powerful insights

• More powerful insights

• Fully quenches customer's thirst

• More sessions

1. What type of information do we need from our champion?

• Personal information
• 1. Average Customer Value, Number of tracked events, Conversion/Churn Rate

• 1. Average session time, Number of tracked events, Conversion/Churn Rate

• 1. Average Customer Value, Number of spreadsheets, Conversion/Churn Rate

1. How do we get the right information from our Champion?

• 1. Present an informed guess and let them guide you

• By guessing and assuming

• By reading their mind
• By spying