Relationship Marketing Review

Which of the following is the purpose of relationship marketing?

• To attract new buyers

• To retain satisfied customers  

What refers to the starting point of a good customer relationship marketing?

• Core service provision 

• Customer Inertia  

What refers to any obstacles that prevent customers switching to a different company for a service or a product?

• Core service provision 

• Switching Barriers

 What do you call the pre termination fee you need to pay when you are in “lock in periods”? 

• Switching Cost

• Customer Inertia

The secret in forming long term relationship with customer is "_________ promise, ____________ deliver."

• over, under

• under, over

Relationship Marketing is all about forming _________________ with customers

• Long term relationship

• one time transaction

It is the over-all market offering of the business.

• Relationship bonds

• Core service provision