Marketing Channels Quiz

What is marketing channel?

• Organizations, and activities that work together to transfer products and services from the point of origin to the point of consumption (end consumer)

• Considers market conditions, consumer willingness to pay, competition, trade margins, costs incurred

• Bringing a new product to market, renewing an existing product, and introducing a product in a new market.

• The study of individuals, groups, or organizations and all the activities associated with the purchase.

Suitable word to define Marketing Channels in 4P's strategy.

• Promotion

• Place

• Price

• Product

• All are correct

Who is the suitable distributor for an Apple manufacturer?

• H&M store

• SenHeng

• Avon

• Jaya Grocer

How Channel Members Add Value?

• working together to produce product and services

• working together to get a product or service from the manufacturer to the customer

• all members promote the product and services

• sell with higher price

Online and social media is categorise as ______

• Indirect marketing

• Personal selling

• Direct and digital marketing

• Formal marketing

What is an example for Physical flow of products in marketing channel flows?

• Smartphone manufacturer in Malaysia produces its devices at a factory. These smartphones are transported to distribution centers or warehouses within the country.

• A fashion brand in Malaysia develops a new clothing collection. It creates promotional materials such as advertisements and social media campaigns to showcase the collection.

• A Malaysian beverage manufacturer sells its products to distributors. These distributors pay the manufacturer for the products they receive.

• The automotive industry, a car manufacturer in Malaysia produces vehicles and sells them to authorized dealerships. The ownership of the cars transfers from the manufacturer to the dealerships