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2.02 Pt.1 MM 51

Authored by K Hyman

Other

12th Grade

Used 1+ times

2.02 Pt.1 MM 51
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product/Service management is a marketing function that involves obtaining, developing,
maintaining, and improving a product or service mix in response to

competitors only

market opportunities

government oversight

CEO wishes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new car that provides you the benefit of transporting you to work is an example of a

service

product mix

good

brand name

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Massages, cooking lessons, and Internet connections are examples of

services

product lines

brand-name products

private labels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A service that is not attached to any tangible good is a __________ service.

pure

quality

new-product

product-related

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services that include delivery, instruction, or maintenance are __________ services.

pure

quality

new-product

product-related

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements is true of product/service management:

It is only useful for small businesses

It involves discovering new-product opportunities

It is only necessary for large businesses

It involves continuing to sell unsuccessful products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product/Service management should be approached from the angle of the

product’s technological benefits

product itself

customer’s point of view

competition’s point of view

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