Test Review 9/28

What do you need to write to create an automated process?

• A. A correlation

• B. A customer segmentation

• C. An algorithm

• D. An A/B test

In process improvement, an algorithm is commonly used to create ___

• A. an automated process

• B. An A/B test

• C. Data mining

• D. Sentiment analysis

Which is an example of an automated process?

• A. When sentiment analysis tells you what customers think of a new service.

• B. When a data analyst uses data mining.

• C. When a data analyst reviews A/B testing results.

• D. When a program sends messages to specific customers based on data.

A financial institution wants to do A/B testing, with messages about linking checking and savings accounts. If their A group is customers who have both a checking and savings account, what should be their B group?

• A. Former customers of the institution.

• B. Customers who have high transactions.

• C. Customers who have only checking or savings.

• D. Customers who have more money in checking than savings.

A financial institution did A/B testing, sending messages advertising a new type of savings account. Group A were customers who had few transactions per month. Group B had many transactions per month. What are they trying to learn?

• A. Whether customers with more savings are more likely to use the new type of savings account

• B. Whether customers who make more transactions each month are more likely to use the new type of

• C. Whether customers who use a new type of savings account are more likely to have more savings

• D. Whether customers who use a new type of savings account are more likely to make more transactions each month

A financial institution sent messages about strong financial habits to two groups. Group A received the messages via email on a weekday morning. Group B received the messages via the bank's app when they signed in. What was the institution trying to determine with their A/B testing?

• A. The best method to reach their customers about financial habits.

• B. How many customers already had good financial habits.

• C. Whether a customer who used a banking app was likely to have strong financial habits.

• D. How many customers use email.

How can sentiment analysis be used to improve customer experience?

• A. It can provide qualitative data about customers' preferences.

• B. It can provide quantitative data about customers' preferences.

• C. It can help automate processes for customers.

• D. It can provide correlations between customers and types of products used.

What method can provide qualitative data about customers' experiences to help an organization improve?

• A. Data mining

• B. Customer segmentation

• C. Correlation

• D. Sentiment analysis

What kind of data can an institution gather from sentiment analysis to improve customer experience?

• A. Quantitative data

• B. Qualitative data

• C. Data mining

• D. Correlations

A financial institution discovers a correlation between using an auto-transfer feature and better savings habits. How can they use that information to improve customer experience?

• A. They can advertise their auto-transfer feature to people who aren't yet customers.

• B. They can advertise checking accounts to their better saving customers.

• C. They can suggest their auto-transfer feature to customers with lower savings.

• D. They can suggest to customers with higher savings that they invest more.