MCQ Booklet EIS SM

An Enterprise Information System (EIS) provides a technology platform that enables organizations to integrate and coordinate their business processes on a robust foundation. Identify the statement that does not fall under the list of objectives of EIS.

• Reduce service cycles

• Identify manual processes

• Reduce costs

• Increase operational efficiency

Sanjivni Pharmaceuticals Limited manufacturers a cough syrup Zenus. It has modified Zenus syrup, claiming that the Zenus cough syrup is sugar-free, and the consumer will not feel drowsiness after consuming this cough syrup. Consumers found this product as unique. The sales of Zenus cough syrup have increased as expected. The price of this sugar free syrup is higher by 20% than the earlier syrup. Identify the strategy adopted by Sanjivni Pharmaceuticals Limited.

• Focus strategy

• Best cost provider strategy

• Differentiation strategy

• Cost leadership strategy

Depending on the size, nature of work and complexity involved in the processes of an organization; business processes are often broken up into different categories – Primary, Secondary and Management Processes. Which one of the following falls under the purview of Primary Processes?

• Deals with legal compliance

• Deals with the core business and value chain

• Deals with core processes and functions within an organization

• Deals with measuring, monitoring and control activities

Everyouth Beauty Products Limited, the makers of Feel-Fresh soaps have been suffering from low sales volume from the last six months due to stiff competition. To regain its position, Everyouth Beauty Products Limited launched various schemes such as ‘win a phone every hour’, scratch cards, buy 1 get 1 free and contest on social media. This resulted into increase in sales. Which type of promotional activity did Everyouth Beauty Products Limited adopted?

• Sales promotion

• Advertising

• Publicity

• Personal selling

A manufacturing company is facing an issue of not being able to provide timely supply of its products to the customers. Mr. Anil, an IS Auditor of this company identified that the delay is due to the manual processing of certain processes involved in the company. He suggested that the company should adopt _______ to overcome the problem

• Core Banking Systems

• Strategic Level Systems

• Business Process Automation

• Expert Systems

ABC Ltd. has identified that all three of its main products are at the maturity phase of the product life cycle. Which of the following is ABC Ltd. likely to be experiencing due to this?

• High, but declining sales

• Growing numbers of competitors

• Product diversification and differentiation strategies

• Adoption of price skimming strategies

Mr. X has setup his new business of manufacturing color pens. He is well known about various kinds of risks involved in his business; however, he unintentionally violated some industry regulations while setting up his business. Which category of the risk does this refer to?

• Strategic

• Financial

• Compliance

• Operational

Drishti Care is a not-for profit eye hospital and research centre. Which one of the following statements is likely to relate to Drishti Care’s vision, rather than its mission statement?

• Drishti Care places patient care before all else

• Drishti Care will be the global leader in cutting edge eye surgery

• Drishti Care offers the highest level of patient care throughout country

• Drishti Care consultants strive to continually improve surgical techniques

Gigs and Gigs, the food court in a shopping mall wants to automate its manual cash counter into an automated card system. Same card can be used at various food outlets in the food court. This automation optimizes the information flow in service and billing. Identify from the following objectives of Business Process Automation that Gigs and Gigs is achieving by using this method.

• Governance & Reliability

• Reduced Costs

• Reduced Turnaround Time

• Quality and consistency

ABC is a marketing consultancy business. ABC’s most recent corporate analysis has identified that three new businesses have recently entered its market and started aggressively targeting ABC’s key client. As part of ABC’s corporate analysis, these three new businesses would be a

• Strength

• Opportunity

• Weakness

• Threat