Marketing I - Midterm Review

Marketing connects ________ to __________.

• goods to services

• industrial products to consumer products

• producers to consumers

• workers to salespeople

In an overall sense, where does marketing occur?

• wherever advertisements are

• wherever stores are

• wherever customers are

• wherever trucks are

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

• target marketing

• marketing

• segment marketing

• relationship marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

• Promotion

• Selling

• Distribution

• Pricing

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

• Distribution

• Product/ Service Management

• Pricing

• Promotion

Which of the following is an example of adding utility to a product?

• Making sure products are made in a cost- effective way

• A marketers inventories items currently in stock before new items arrive

• A bank installs ATM's in sporting arenas

• A store's mall access is made more secure by closing at 8pm.

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

• Time

• Place

• Form/Task

• Possession

The four elements that make up the marketing mix are....

• price, product, place, and purchasing

• Product, place, purchasing, and distribution

• Product, distribution, purchasing, and price

• Product, place, price, promotion