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Marketing I - Midterm Review

Authored by Krystal Ware

Other

12th Grade

Used 3+ times

Marketing I - Midterm Review
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing connects ________ to __________.

goods to services

industrial products to consumer products

producers to consumers

workers to salespeople

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In an overall sense, where does marketing occur?

wherever advertisements are

wherever stores are

wherever customers are

wherever trucks are

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

target marketing

marketing

segment marketing

relationship marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function can help businesses predict how much will be sold in a given period of time?

Distribution

Marketing Information Management

Selling

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Transportation, storage, and inventory control are activities of which marketing function?

Distribution

Pricing

Promotion

Selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

Promotion

Selling

Distribution

Pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

Distribution

Product/ Service Management

Pricing

Promotion

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