Marketing CH06 & 7

The study of how individuals select and buy goods and services to satisfy their needs is called ____.

• consumption study

• consumer behavior

• purchasing model

• selective criteria

The buying decision process consists of five stages, not including:

• information searching

• evaluation of alternatives

• payment methods

• problem recognition

Model of Consumer Behavior includes all but:

• marketing stimuli

• consumer psychology

• consumer characteristics

• brand personality

Consumer behaviors are influenced by cultural, social, and personal factors.

• True

• False

Social factors that influence consumer behaviors include all but:

• reference group

• family

• cliques

• religion

Which is NOT a personal factor that influences consumer behavior?

• age

• personality

• lifestyle

• family

Brand personalities do NOT include:

• competence

• sophistification

• ruggedness

• excitement

• serenity

Which is NOT a part of key psychological processes of consumer behavior?

• motivation

• perception

• memory

• emotion

• brand

Selective attention and selective retention belong to which part of key psychological processes?

• memory

• perception

• emotion

• learning

Different types of emotions can be linked to brands.

• True

• False