Marketing Information System

Marketing Information System

University

20 Qs

quiz-placeholder

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Marketing Information System

Marketing Information System

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

varsha sonavane

Used 224+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Four basic or main components of marketing information system are

internal records, marketing intelligence, marketing research, marketing decision support system

external records, marketing research, marketing intelligence, systems 

internal records, external records, marketing research, marketing decision support system

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.

Marketing Information Technology

Marketing Information System

Marketing Network

Marketing Database

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can provide regular information about the daily activities of a    business to managers?

Decision Support System
Executive Support System
Transaction Processing System
Management Information System

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services

Survey Creation

Marketing Research

Advertising Selection

Marketing Discovery

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a reason businesses use marketing research?

identifying market oportunities
solving marketing problems
monitoring market performance
deciding how many staff to hire to manufacture the goods

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A small number representative of a large group

Sample

Cohort

Analytics

Data Mining

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The first step in Marketing Research is to

Collect the Data

Identify and Define the Problem

Develop the Process for Data Collection

Analyze & Report the Data

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