Marketing Foundations Unit Test

Marketing connects __________ to ____________.

• Goods to services

• Industrial products to consumer products

• Producers to consumers

• Workers to salespeople

Noah, Samuel, and Kai are planning a marketing campaign for their new product. According to their discussion, where should they focus their marketing efforts to be most effective?

• Only where their advertisements are displayed

• Only where their stores are located

• Wherever their potential customers are

• Only where their delivery trucks go

Which of the following cannot be marketed?

• Goods and services

• Celebrities

• Ideas

• All of the above can be marketed

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

• Target marketing

• Marketing

• Segment marketing

• Relationship marketing

Jackson is running a small business and wants to predict how many of his products will be sold in the next quarter. Anika suggested using a specific marketing function to help with this. Which marketing function did Anika likely suggest?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling

What function is concerned with making decisions about investments and credit?

• Marketing Information Management

• Pricing

• Financing

• Distribution

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution

• Selling

• Financing

• Product/Service Management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion

• Selling

• Marketing Information Management

• Product/Service Management