Advertising and its Effectiveness

What is advertising?

• A method of promotion that is not paid for

• A method of promotion that is paid for

• A method of promotion that targets a specific audience

• A method of promotion that uses social media

Which of the following is a form of above the line promotion?

• TV advertising

• Word-of-mouth marketing

• Direct mail

• In-store promotions

What is the main purpose of advertising?

• To bombard consumers with messages

• To encourage consumers to buy

• To waste half of the advertising spend

• To measure the effectiveness of a campaign

What is the challenge with advertising?

• Consumers are not exposed to enough advertising messages

• Consumers are not interested in advertising

• Consumers are bombarded with advertising messages

• Consumers do not trust advertising

How can a business effectively get its message across amidst advertising noise?

• By increasing the advertising budget

• By using a variety of media

• By targeting a specific audience

• By reducing the number of advertising messages

What is the common problem faced by businesses in measuring the effectiveness of an advertising campaign?

• They don't know which half of the advertising spend is wasted

• They don't have enough advertising budget

• They don't have access to the right advertising media

• They don't have a target audience

Which factor should a business consider when deciding on an advertising medium?

• The reach of the media

• The nature of the product

• The position in the product life cycle

• All of the above

Which medium is generally cheaper than TV advertising?

• Local newspaper advertising

• Radio advertising

• Cinema advertising

• Social media advertising