Advertising and its Effectiveness

Advertising and its Effectiveness

3rd Grade

8 Qs

quiz-placeholder

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Advertising and its Effectiveness

Advertising and its Effectiveness

Assessment

Quiz

Business

3rd Grade

Hard

Created by

Graham Ireton

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is advertising?

A method of promotion that is not paid for

A method of promotion that is paid for

A method of promotion that targets a specific audience

A method of promotion that uses social media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a form of above the line promotion?

TV advertising

Word-of-mouth marketing

Direct mail

In-store promotions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of advertising?

To bombard consumers with messages

To encourage consumers to buy

To waste half of the advertising spend

To measure the effectiveness of a campaign

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the challenge with advertising?

Consumers are not exposed to enough advertising messages

Consumers are not interested in advertising

Consumers are bombarded with advertising messages

Consumers do not trust advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a business effectively get its message across amidst advertising noise?

By increasing the advertising budget

By using a variety of media

By targeting a specific audience

By reducing the number of advertising messages

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the common problem faced by businesses in measuring the effectiveness of an advertising campaign?

They don't know which half of the advertising spend is wasted

They don't have enough advertising budget

They don't have access to the right advertising media

They don't have a target audience

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor should a business consider when deciding on an advertising medium?

The reach of the media

The nature of the product

The position in the product life cycle

All of the above

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which medium is generally cheaper than TV advertising?

Local newspaper advertising

Radio advertising

Cinema advertising

Social media advertising