Fashion Merch Unit 2 Review

Locally-owned stores with a limited assortment of apparel, housewares, gifts, and household textiles are which type of retailer?

• A Discount stores

• B. Junior department stores

• C. Off-price discounters

• D. Wholesale warehouse clubs

TOMS shoes are only available through the company's e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?

• A Exclusive

• B. Intensive

• c. Regulated

• D. Selective

Macy's hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?

• A Exclusive

• B. Industrial

• C. Intensive

• D. Selective

What is the route products take from producer to end user?

• A Apparel marts

• B. Channel of distribution

• c. Textile process

• D. Trade associations chain

HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy's, and Wal-Mart department stores. Which distribution strategy are they using?

• A Exclusive

• B. Industrial

• C. Intensive

• D. Selective

Belk is a company that sells products to end users. Which type of intermediary is Belk?

• A Consumer

• B. Manufacturer

• C. Retailer

• D. Wholesaler

Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?

• A Boutique

• B. Department store

• C. Discount store

• D. Flagship store

An establishment that individually buys the right to use a famous or established name or trademark in a specified trading is which type of retailer?

• A Boutique

• B. Chain store

• C. Factory outlet

• D. Franchise

Amy purchases a cashmere sweater to give to her mother for Christmas. What is Amy's role?

• A Consumer

• B. Customer

• C. Producer

• D. Wholesaler

Concord Mills shopping mall contains discount stores such as Bass and Manhattan Shirts. Since these stores are manufacturer-owned and operated, which type of retailer is available?

• A Boutiques

• B. Department stores

• C. Factory outlets

• D. Franchises