Chapter 3.1

• defined as the action of promoting the sale of products and services

• marketing

• product

• place

• price

are those who are most likely to buy from that retailer

• marketing

• target customers

• marketing mix

• price

a combination of the four controllable factors-product, price, place, and promotion

• marketing

• target customers

• marketing mix

• price

Retailers carefully select this assortment so it aligns with their company brand and meets the needs of their customers

• product

• promotion

• place

• price

Retailers set _____ by considering the cost of goods, market conditions, the item’s perceived value

• product

• promotion

• place

• price

_____refers to both the location where a product is offered (physical and/or virtual) and the method used to deliver the product

• product

• promotion

• place

• price

The strategies used by a retailer to make a product or service more appealing to customers and generate sales

• product

• promotion

• place

• price

the activity of producing paid announcements for commercial products and services

• advertising

• personal selling

• sales promotion

• publicity

 attention given to something or someone by the media.

• advertising

• personal selling

• sales promotion

• publicity

include face-to-face interaction between a customer and a sales associate

• advertising

• personal selling

• sales promotion

• publicity