SOC-MED: Ownership & Control : The power of the media

Who do neophiliacs believe has the power over new media?

• Government agencies

• Media tycoons

• The general public

• Traditional media outlets

What is a potential risk of new media as per the views of cultural pessimists?

• Spread of misinformation

• Chaos

• Propaganda

• All of the above

How does Google's ownership of YouTube influence the distribution of online media content?

• By controlling the type of content that gets promoted

• By limiting the number of views on certain videos

• By deciding which videos appear in search results

• By determining the advertising revenue of content creators

According to the data, what percentage of UK national newspapers are owned by three companies?

• 70%

• 80%

• 90%

• 100%

What impact does media saturation have on society according to Bauman?

• Positive impact

• Negative impact

• No impact

• Mixed impact

What is the role of media in secondary socialization?

• Formative influence on identity

• Promotion of consumer spending

• Primary source of knowledge

• Facilitation of personal experiences

How does the concentration of media ownership influence the diversity of content?

• It promotes a wide range of perspectives

• It limits the diversity of viewpoints

• It has no impact on content diversity

• It ensures accuracy and reliability of content

What is a potential consequence of media misrepresentation or stereotyping?

• Promotion of social equality

• Enhancement of cultural diversity

• Reinforcement of dominant ideologies

• Facilitation of inclusive narratives

What is the effect of media saturation on the public's perception of reality according to Baudrillard?

• It enhances the public's perception of reality

• It distorts the public's perception of reality

• It has no effect on the public's perception of reality

• It only affects the public's perception of virtual reality

How does media influence the perception of reality according to McLuhan's theory?

• Media does not influence the perception of reality

• Media shapes the perception of reality through selective exposure

• Media shapes the perception of reality through consumer advertising

• Media shapes the perception of reality through personal experiences