AMA Session - SEO/SEM

What does SEM stand for?

• Social Engine Optimization
• Social Engine Marketing
• Search Engine Optimization
• Search Engine Marketing

What does SEO stand for?

• Site Engine Optimization
• Search Engine Optimizer
• Search Engine Optimization
• Social Engine Optimization

How does SEO help in digital marketing?

• SEO improves website visibility and ranking in search engine results.
• SEO increases website traffic and conversions.
• SEO enhances brand awareness and credibility.
• SEO helps in targeting specific audience and demographics.

Which of the following is a key benefit of SEO?

• Higher conversion rates and sales.
• Improved website design and user experience.
• Increased social media engagement and followers.
• Increased visibility and organic traffic to a website

Which of the following is NOT a key benefit of SEO?

• Improved search engine rankings
• Increased website traffic
• Increase a website's visibility in search engine results

• Website's credibility

What is the main focus of Technical SEO?

• Improving website design
• Creating engaging content
• Increasing social media presence
• Optimizing technical aspects of a website

What is the difference between SEO and SEM?

• SEO focuses on organic search results, while SEM includes paid search advertising.
• SEO is a long-term strategy, while SEM is a short-term strategy.
• SEO focuses on on-page optimization, while SEM focuses on off-page optimization.
• SEO is used for local businesses, while SEM is used for global businesses.

What is the purpose of keyword research in SEO?

• Keyword research is primarily focused on developing the website

• Keyword research is used to analyze competitor websites

• The purpose of keyword research in SEO is to identify and analyze search terms to optimize content and improve search engine rankings.
• Keyword research helps in increasing followers on facebook

What does ROI stand for in the context of SEO?

• Rate of Interest
• Ranking of Importance
• Revenue of Income
• Return on Investment

Which search engine is the most widely used globally?

• Bing
• Yahoo
• DuckDuckGo
• Google