QUIZ #1

It refers to activities a company undertakes to promote the buying or selling of a product or service.

• Market

• Marketing

• Merchant

• Marketplace

One of the unique characteristics of Tourism which states that the tourism product cannot be separated from the consumer.

• Substitutable

• Perishable

• Intangible

• Inseparable

One of the unique characteristics of tourism which refers to not being able to forward inventory to the next day.

• Variable

• Perishable

• Inseparable

• Seasonal

What is at the center of the Tourism Marketing?

• Selling

• Promotions

• Marketing

• Customer expectation

This involves an analysis of the marketing environment in relation to the potentials of one’s business.

• Marketing Planning

• Promotion

• Target Market

• Customer Satisfaction

It entails gathering information about customers to better serve their needs and improve decision-making.

• Marketing Planning

• Marketing

• Promotions

• Marketing Information Management

It ensures that the value and cost of goods and services offered to customers will be at the level that customers are willing to pay

• Selling

• Buying

• Pricing

• Financing

• It involves bringing the products and services to the customers in the best way possible.

• Selling

• Delivery

• Marketing

• Distribution

It is the ultimate measure of marketing success. 

• Customer satisfaction

• Customer experience

• Selling

• Marketing

It involves the preparation of the various promotional strategies that to be introduced and sold to the customers.

• Promotion

• Financing

• Selling

• Pricing