PUBLIC RELATIONS

What is the primary goal of public relations (PR)?

• Selling products

• Building and managing relationships

• Increasing profits

• Generating media coverage

What does "ROI" stand for in the context of public relations?

• Return on Investment

• Reputation Overhaul Index

• Reach of Influence

• Realistic Outcome Indicator

Who is often considered the "father of public relations" and authored the book "Crystallizing Public Opinion"?

• Edward Bernays

• David Ogilvy

• Al Ries

• Ivy Lee

What is the purpose of a press release in public relations?

• To advertise a product or service

• To create brand awareness

• To request interviews with journalists

• To inform the public and media about newsworthy events

What does the acronym "SWOT" stand for in the context of public relations planning? a. b. c. d.

• Sales, Website, Outreach, Testimonials

• Strengths, Weaknesses, Opportunities, Threats

• Strategic, Widespread, Objective, Tactics

• Social Media, Website, Outreach, Team

In PR, what is "crisis communication"?

• Communication during a crisis situation

• Promotion of a company's products during a crisis

• Handling media inquiries

• Managing a crisis in an organization's finances

What does the term "spokesperson" refer to in public relations?

• The person who organizes events

• A type of media outlet

• A representative who communicates on behalf of an organization

• An influential celebrity endorsing a product

Which of the following is a common social media platform used in PR for brand promotion and communication?

• Microsoft Excel

• LinkedIn

• Adobe Photoshop

• Snapchat

In PR, what is the purpose of a "media kit"?

• To provide journalists with information about an organization

• To display advertisements in the media

• To promote new products to the media

• To create a digital press release

What does the acronym "CSR" stand for in PR?

• Corporate Sales Record

• Consumer Satisfaction Rating

• Customer Service Representative

• Corporate Social Responsibility