The Environment of Fashion

Studies that strive to define and identify the personal portraits of potential customers and their lifestyles are

• Geographics

• Psychographics

• Demographics

• Behavioral Studies

Population studies that divide broad groups of consumers into smaller more homogeneous market segments are

• Psychographics

• Geographics

• Demographics

• Market Segmentation

Population studies that focus on where people live are

• Demographics

• Target Markets

• Psychographics

• Geographics

Match the following

• Gross or take home pay

• Inflation

• low point in business cycle

• Disposable Personal Income

• money left after necessities are bought

• Personal Income

• Net pay- Money left after taxes deducted

• Recession

• occurs when demand exceeds supply

• Discretionary Income

Reorder the following generations in the order they were born in

• G.I. Generation

• Baby Boomers

• Generation X

• New Silent Generation

• Millennials