Principles and Elements, Color

This element is defined as the visual pathway that directs eye movement through a design

• Line

• Form

• Texture

• Space

This element is also known as the SHAPE of the design

• Line

• Form

• Fragrance

• Texture

This design element is often referred to as the most important and elicits an emotional response

• Color

• Texture

• Fragrance

• Line

This element is described as the surface quality of a material as perceived by sight or touch

• Line

• Space

• Fragrance

• Texture

This principle gives a design a sense of equilibrium. Can be physical or visual, and asymmetrical or symmetrical.

• Balance

• Proportion

• Unity

• Scale

This principle is the comparative relationship in size, quantity, and degree of emphasis among components in a design.

• Proportion

• Scale

• Emphasis

• Dominance

This principle is the relationship between the size of a design to the surrounding area or environment

• Proportion

• Scale

• Unity

• Balance

This principle is the area of the greatest visual impact, where the eye is drawn to in the design

• Balance

• Proportion

• Scale

• Focal Area

What are the primary colors?

• Orange, Green, Violet

• Red, Yellow, Blue

• Pink, Lime Green, Turquoise

• Red, White, Blue

How many tertiary/intermediate colors are there?

• 3

• 6

• 12

• 5