Marketing Mix Case Study Based Questions

A company wants to introduce a new line of organic snacks. What aspect of the marketing mix primarily focuses on the features, design, and quality of these snacks?

• a) Place

• b) Price

• c) Product

• d) Promotion

Company XYZ decides to sell its products exclusively through an online platform. Which element of the marketing mix is emphasized in this decision?

• a) Product

• b) Place

• c) Price

• d) Promotion

In a highly competitive market, a company decides to set a lower price for its products compared to competitors. What marketing mix element does this strategy primarily focus on?

• a) Product

• b) Place

• c) Price

• d) Promotion

A company emphasizes building strong relationships with influencers and using social media to create awareness about its new product. Which marketing mix element is at play here?

• a) Product

• b) Place

• c) Price

• d) Promotion

A company decides to expand its product line to cater to different market segments. What aspect of the marketing mix involves this decision?

• a) Place

• b) Price

• c) Product

• d) Promotion

A company offers discounts and special promotions during festive seasons. What marketing mix element is involved in this strategy?

• a) Product

• b) Place

• c) Price

• d) Promotion

A company focuses on optimizing the distribution channels to ensure products reach customers efficiently. What marketing mix element is highlighted here?

• a) Product

• b) Place

• c) Price

• d) Promotion

A company aims to create a unique and memorable brand identity. What marketing mix element is crucial for achieving this goal?

• a) Product

• b) Price

• c) Place

• d) Promotion

A company conducts thorough market research to estimate the demand for a potential product. Which marketing mix element is addressed in this process?

• a) Product

• b) Place

• c) Price

• None of the above

A company decides to provide after-sale services and extended warranties to enhance customer satisfaction. What marketing mix element is reflected in this decision?

• a) Product

• b) Place

• c) Promotion

• d) None of the above