Chapter 2 - Service Characteristic -Marketing principle in HI

Which of the following is not a characteristic of tourism marketing?

• Separability

• Variability

• Intangibility

• Perishability

What are the three types of marketing?

• Product marketing, service marketing, and social marketing

• Direct marketing, indirect marketing, and online marketing

• Internal marketing, external marketing, and interactive marketing

• Traditional marketing, digital marketing, and experiential marketing

What is the first step in introducing service culture?

• Establishing a customer-centric vision

• Training employees on customer service skills

• Implementing a reward system for excellent service

• Conducting customer satisfaction surveys

Which of the following is a characteristic of tourism marketing?

• Tangibility

• Separability

• Consistency

• Non-perishability

Which type of marketing focuses on promoting a specific product or service to a large audience?

• Mass marketing

• Niche marketing

• Relationship marketing

• Social marketing

Which type of marketing focuses on building long-term relationships with customers?

• Relationship marketing

• Mass marketing

• Niche marketing

• Social marketing

Which management strategy aims to provide unique and superior value to customers?

• Focus strategy

• Cost leadership strategy

• Service-dominant logic strategy

• Differentiation strategy

Perishability in services refers to:

• The need for consistent quality.

• The limited storage and simultaneous production of services

• The variability in service delivery.

• The intangible nature of services.

Match the following

• Tính không thể tách rời

• Perishability

• Tính mau hỏng, không thể tổn kho

• Intangibility

• Tính dễ biến đổi

• Inseparability

• Tính vô hình

• Variability

Inseparability in service encounters implies that

• Services are always provided by multiple employees.

• Customers and service providers are present during the service delivery.

• Services cannot be marketed effectively

• Services are typically performed remotely