
Marketing Mix 4Ps Quiz
Authored by MICHELLE COTTRELL
Business
12th Grade
Used 8+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four elements of the Marketing Mix 4Ps?
Product, Price, Place, Promotion
Price, Place, Promotion, Packaging
Product, Promotion, Packaging, People
Price, Product, Promotion, People
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the Marketing Mix 4Ps?
To attract customers
To increase profits
To reduce costs
To improve employee satisfaction
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first P of the Marketing Mix 4Ps?
Product
Price
Place
Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of a tangible product?
Smartphone
Beauty treatment
Car valeting
Pet sitting
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of an intangible service?
Smartphone
Beauty treatment
Car valeting
Pet sitting
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of market research in product development?
To identify consumer wants and needs
To increase competition
To reduce costs
To improve employee satisfaction
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a unique selling proposition (USP)?
A feature that differentiates a product or service from competitors
A pricing strategy to attract customers
A promotional activity to increase sales
A location where customers can purchase products or services
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