Mini Case Study: Duolingo

In what year did the speaker sell a company to Google?

• 2004

• 2012

• 2013

• 2014

What was Luis' first successful business venture?

• Recaptcha

• Duolingo

• Yahoo

• Google

What motivated the speaker to start Duolingo?

• To provide equal access to education

• To make a lot of money

• To create a fun language learning app

• To challenge Google

How did the speaker initially form the team for Duolingo?

• By hiring experienced professionals

• By selecting his best students

• By partnering with other language learning companies

• By recruiting native speakers

When did Duolingo start generating revenue?

• In 2004

• In 2012

• In 2013

• In 2017

What was the initial business model of Duolingo?

• Charging a monthly subscription fee

• Selling user data to advertisers

• Displaying ads for free users

• Selling language learning materials

What percentage of Duolingo's monthly active users pay for the premium version?

• 7-8%

• 20-30%

• 50-60%

• 80-90%

What is the main source of revenue for Duolingo?

• Premium subscriptions

• Ads

• Language test fees

• Partnerships with universities

How did Duolingo prevent cheating in their English test?

• Using advanced AI algorithms

• Requiring test takers to go to a testing center

• Recording video of test takers

• Implementing strict time limits

How did Duolingo convince universities to accept their English test results?

• By offering financial incentives

• By conducting scientific studies

• By partnering with other language testing organizations

• By hiring influential professors