Macro Environment

Situation analysis involves the following EXCEPT:

• Collection of information about a company.

• Review of data for a company.

• Analyzing digital marketing activities or events of an organisation.

• Adopting wait-and-see approach.

___________ refers to the broad forces that affect all organisations in the marketplace, including social, technological, economic, political, and legal.

• Micro-environment

• Environmental scanning

• Macro-environment

• Online market ecosystem

In the digital marketing environment, X likely to be _________.

• Data Scientists

• Regulatory bodies

• Intermediaries

• Digital Marketers

The software or online tools used by companies to run marketing operations are known as (a)   (one word).

_________ forces are arguably the most likely and most important for digital marketers to watch and assess.

• Legal

• Political

• Technological

• Environmental

Legal forces are key to successful digital marketing as unethical marketing practices can ________ .

• result in serious damage to the reputation of a company.

• result in negative sentiment of a brand.

• result in reduction in sales or online audience.

• all of these answers.

Following are significant laws that control digital marketing EXCEPT ______________ .

• Online advertising law

• Data protection and privacy law

• Intellectual property rights

• Mental health act

__________ forces are closely linked with factors that revolves around social communities such as demographic profiles, cultural diversity, and social exclusions.

• Political

• Social

• Technological

• Economic

Research by Age UK (2020) revealed there are more than 3.4 million people with the ages of 65 and above who have never used the internet and more than a million who rarely online. This is one example of __________ .

• social networking

• social exclusion

• anti-social

• social force

(a)   forces that affect digital marketing include employment, interest rates, market growth, as well as emerging markets.