STRATEGY AND STRUCTURE OF INTERNATION BUSINESS

The actions that managers take to attain the goals of the firms

The rate of return the firm makes on its invested capital.

The percentage increase in net profits over time

·         Adding value to a product so that customers are willing to pay more for it

·         lowering costs

argues that firms need to choose either differentiation or low cost, and then configure internal operations to support the choice.

·         is the process by which companies from one market (often referred to as their home market) expand operations into a foreign market (often referred to as the target market).

·         opens new opportunities for organizations, improving profitability, creating new revenue, enhancing the company's reputation, and elevates business growth.

·         create sustainable competitive advantages using your current products and competencies. - "understanding what works right now"

• LEVERAING PRODUCTS AND COMPETENCIES

•  Brand leveraging

• EXPERIENCE CURVE EFFECTS

• EXPERIENCE EFFECT

- is a strategy that organizations use to leverage their new product by taking advantage of the current brand in the same category.

• EXPERIENCE CURVE EFFECTS

•  Brand leveraging

• High revenue potential

• Boosts Innovation

are economies that arise from performing a value creation activity in the optimal location for that activity