Social Media Lesson 4 Quiz Review

A key goal of a campaign is to gain the trust of viewers. What strategy should a social media team implement to achieve this goal?

• promote your company, product, or brand in every post or comment

• have a dedicated customer service representative available to answer questions 24 hours a day

• communicate with the audience by commenting on posts and sharing content

• create memorable posts and create original content unlike your competitors

The _____ rule means that a certain larger percentage of all content you post should be interesting/educational/informative rather than promotional. Only a very small percentage of posts should be promotional. What is this rule called?

A company is planning a campaign to increase sales in their solar-powered products. They hope to achieve this by providing information on solar energy on their platforms. Which would be the best method of doing this?

• facilitate a promotion that asks users to share their personal stories with solar power

• curate knowledge from experts that can be presented in a non-intimidating way

• use a combination of funny multimedia solutions to create and hold the viewer's interest

• turn off comments to prevent any negative feedback that disrupts the positive progress

What would make a social media platform one that "supports persistent content"? (Hint: persistent means it stays)

• the content is fixed and cannot include a call to action such as a link

• the content will change depending on the time to which it appears

• the content utilized multimedia formats such as images, animation, or video

• the content remains on social media unless deliberately removed

What strategy can a business use to increase product visibility and awareness online?

• post one time each week on a regular schedule and promote the company brand each time

• be active by posting daily and engaging with anyone interacting with the content

• work behind the scenes to create unique and memorable content for your company

• create a cute, memorable, or funny profile on several social media platforms and sites

The social media team received negative comments from their influencers. The comments state that the last campaigns have not been useful to them. How should the social media team respond to this concern?

• develop a different persona that represents the audience for each influencer

• continue the same campaigns and tell the influencers to try harder

• hire a support staff person for each influencer

• increase the number of influencers on the campaign

What do we call a "link, button, or graphic that encourages the user to click to perform an activity"?

Which of these actions are done in the 'preparation' stage of a campaign? (think... what should the FIRST step be?)

• develop campaign strategies

• choose the platforms

• decide which metrics will be used

• create the budget

Karen spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

• implementation and measurement

• planning

• preparation

• reporting and refinement

Sally is a writer on the social media team. She is creating long-form content that covers complex ideas. Which content strategy should she use to post the content? (hint: there is no promotional content)

• 80/20 rule

• the golden rule

• rule of thirds

• serialized content (part 1, part 2, etc.)