Which is not an assumption of rational consumer choice?

• Consumers always make rational decisions

• Consumers are driven by self-interest

• Consumers have imperfect information

• Consumers maximize utility

What is bounded rationality?

• Consumers have limited cognitive abilities

• Consumers have perfect information

• Consumers always make rational decisions

• Consumers maximize utility

What is the availability bias?

• Consumers use irrelevant information as benchmarks

• Consumers overestimate the likelihood of an event based on ease of recall

• Consumers are influenced by the way choices are presented

• Consumers have limited cognitive abilities

What is the concept of nudge theory?

• Influencing consumer behavior through choice architecture

• Consumers make decisions based on personal preferences

• Consumers have perfect information

• Consumers maximize utility

Which is not an alternative business objective to profit maximization?

• Minimizing brand loyalty

• Satisficing

• Growth

• Corporate social responsibility

What is market share?

• A firm's percentage of an industry's total sales revenue

• A firm's level of output where marginal costs equal marginal revenue

• A firm's aim to achieve satisfactory results in multiple areas

• A firm's growth measured by indicators such as number of employees

What is an example of corporate social responsibility?

• Lowering average costs through economies of scale

• Restricting the number of choices available to consumers

• Using renewable energy sources and minimizing waste

• Maximizing revenue through diversification

What is the concept of satisficing?

• A firm's aim to achieve satisfactory results in multiple areas

• A firm's growth measured by indicators such as number of employees

• Influencing consumer behavior through choice architecture

• Consumers use irrelevant information as benchmarks

What is an example of bounded self-control?

• Consumers have limited cognitive abilities

• Consumers are unable to restrain their emotions or desires

• Consumers overestimate the likelihood of an event based on ease of recall

• Consumers make decisions based on personal preferences

What is an example of imperfect information?

• Consumers have perfect information

• Consumers use irrelevant information as benchmarks

• Buyers and sellers have complete and instantaneous knowledge

• Consumers are influenced by the way choices are presented