
Media Effects 1

Quiz
•
Education
•
12th Grade
•
Medium
Adam Boulton-Lear
Used 9+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which media effects theory was developed in the 1930s and thought to inject messages into a passive audience?
The injection theory
The hypodermic needle model
The Nazi propaganda model
The Big Brother theory
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which theory suggests that repeated exposure to the same message will have an effect on the audience's attitudes and values?
Two Step Flow Theory
Cultivation Theory
Passive Audience Theory
Reception Theory
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is it called when the audience becomes less and less shocked when exposed to violent media?
desensitisation
accumulation
reactive pacification
cumulative cultivation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which theory argues that messages in the media are filtered through opinion leaders?
Cultivation Theory
Hypodermic needle theory
Reception theory
Two Step Flow theory
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which audience theory treats the audience as couch potatoes who just believe all of the messages and values being projected?
Active audiences
Passive audiences
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which audience theory stems from Maslow's Hierarchy of Needs and suggests that audiences actively choose media based on decisions they make about their social and cultural surroundings as well as their needs?
Reception theory
Uses and Gratifications theory
Two Step Flow theory
Cultivation theory
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who came up with the Uses and Gratifications model in 1975?
Bulmer and Cats
Blumler and Katz
Bloomer and Fatz
Bulmers and Batz
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