Media Effects 1

Media Effects 1

12th Grade

10 Qs

quiz-placeholder

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Media Effects 1

Media Effects 1

Assessment

Quiz

Education

12th Grade

Medium

Created by

Adam Boulton-Lear

Used 9+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which media effects theory was developed in the 1930s and thought to inject messages into a passive audience?

The injection theory

The hypodermic needle model

The Nazi propaganda model

The Big Brother theory

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory suggests that repeated exposure to the same message will have an effect on the audience's attitudes and values?

Two Step Flow Theory

Cultivation Theory

Passive Audience Theory

Reception Theory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is it called when the audience becomes less and less shocked when exposed to violent media?

desensitisation

accumulation

reactive pacification

cumulative cultivation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which theory argues that messages in the media are filtered through opinion leaders?

Cultivation Theory

Hypodermic needle theory

Reception theory

Two Step Flow theory

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which audience theory treats the audience as couch potatoes who just believe all of the messages and values being projected?

Active audiences

Passive audiences

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which audience theory stems from Maslow's Hierarchy of Needs and suggests that audiences actively choose media based on decisions they make about their social and cultural surroundings as well as their needs?

Reception theory

Uses and Gratifications theory

Two Step Flow theory

Cultivation theory

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who came up with the Uses and Gratifications model in 1975?

Bulmer and Cats

Blumler and Katz

Bloomer and Fatz

Bulmers and Batz

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