RevMan - Differential Pricing

Quiz
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Other
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University
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Easy
Redha Widarsyah
Used 5+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of this is not ten principles of managing revenue ?
Optimize only one department
Change in product and service quality will have impact on buyer's perception of value
Strategic pricing is the application of data and insights
Price is a very powerful message
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Differential Pricing is ....
The practice of establishing prices for a firm’s products and services based primarily on the buyer’s perceived value of those products and services.
The practice of a seller charging different prices to different buyers for the same product or slightly different versions of the same product.
The process of allocating and modifying the number of products available for sale at various prices and through various distribution channels.
The practice of a seller charging different prices to achieve strategic outcome.
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The practice of establishing prices for a firm’s products and services based primarily on the buyer’s perceived value of those products and services is _____ based - pricing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Differential Pricing exists in the area of
Area C
Area B
Area A, B, C
Area C&B
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Differential Pricing always results in higher income than single-plan pricing
True
False
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The net positive difference between the amount customers willing to pay and how much they are charged is consumer ...
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a customer books hotel at their website without using OTA, it can be said that the customers use ______ of marketing
Direct Channel
Indirect Channel
Mixed Channel
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