RevMan - Differential Pricing

Which of this is not ten principles of managing revenue ?

• Optimize only one department

• Change in product and service quality will have impact on buyer's perception of value

• Strategic pricing is the application of data and insights

• Price is a very powerful message

Differential Pricing is ....

• The practice of establishing prices for a firm’s products and services based primarily on the buyer’s perceived value of those products and services.

• The practice of a seller charging different prices to different buyers for the same product or slightly different versions of the same product.

• The process of allocating and modifying the number of products available for sale at various prices and through various distribution channels.

• The practice of a seller charging different prices to achieve strategic outcome.

The practice of establishing prices for a firm’s products and services based primarily on the buyer’s perceived value of those products and services is _____ based - pricing

Differential Pricing exists in the area of

• Area C

• Area B

• Area A, B, C

• Area C&B

Differential Pricing always results in higher income than single-plan pricing

• True

• False

The net positive difference between the amount customers willing to pay and how much they are charged is consumer ...

When a customer books hotel at their website without using OTA, it can be said that the customers use ______ of marketing

• Direct Channel

• Indirect Channel

• Mixed Channel

A hotel room sells a king room at $120 on Traveloka. Traveloka charges 15% for every booked transaction. What is the Net Adr Yield of the room ?

• 10%

• 110%

• 85%

• 90%

Room Advertising : King-Size Bed Room now is $150 with $30 discount. Is this proportional price evaluation ?

• True

• False

Revenue management - The application of

disciplined tactics that predict buyer response to prices, optimize product availability, and yield the greatest