ICEBREAKER

TWO TRUTHS AND A LIE

• Marketing and advertising are the same thing.

• Marketing management takes on managerial functions in marketing.

• Marketing management develops and implements marketing strategies for companies to use.

TWO TRUTHS AND A LIE

• Marketing segmentation is the process of dividing a market into smaller groups of consumers with similar needs and wants.

• The goal of marketing is to create and maintain customer relationships.

• Marketing is only used by large businesses with big budgets.

TWO TRUTHS AND A LIE

• Market research is used to identify and understand the needs and wants of customers.

• A marketing campaign is a series of coordinated activities designed to achieve a specific marketing goal.

• The 4 Ps of marketing are product, price, place, and people.

TWO TRUTHS AND A LIE

• A marketing funnel is a model that illustrates the customer journey from awareness to purchase.

• Marketing automation is the use of software to automate marketing tasks and processes.

• The best marketing channels are the ones that are most popular.

TWO TRUTHS AND A LIE

• Branding is the process of creating a unique identity for a company and its products or services.

• A brand strategy is a plan for developing and managing a brand.

• Brand positioning is only important for large businesses.

TWO TRUTHS AND A LIE

• Financial management gets more complicated as the company grows and adds finance and accounting contractors or staffers.

• You need a high income to be financially secure.

• In business, financial management is the practice of handling a company’s finances in a way that allows it to be successful and compliant with regulations.

TWO TRUTHS AND A LIE

• The financial manager must make sure there’s enough cash on hand for day-to-day operations, like paying workers and purchasing raw materials for production.

• Financial management is the process of planning, budgeting, saving, and investing money.

• Investing in the stock market is like gambling.

TWO TRUTHS AND A LIE

• Compound interest can help your savings grow significantly over time.

• Credit cards are always a secure way to build your credit score.

• Reducing debt by paying off high-interest loans is a smart financial move.

TWO TRUTHS AND A LIE

• Setting specific financial goals can help you stay motivated and on track with your money management.

• Tax-advantaged retirement accounts like 401(k)s and IRAs offer potential tax benefits and long-term savings growth.

• Investing in cryptocurrencies is a guaranteed way to make quick and risk-free profits.

TWO TRUTHS AND A LIE

• A well-constructed emergency fund can provide a safety net for unexpected expenses.

• 7. All financial advisors are required to provide advice that's in your best interest (fiduciary duty).

• Regularly reviewing your financial statements and credit reports is crucial for detecting errors or fraudulent activity.