221-450 Psychology in Daily life & 117-113 Consumer Behavior(2)

Quiz
•
Business
•
University
•
Hard
SHEN QINJIE
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
经典条件反射在消费者行为中的主要作用是什么?
a. 塑造消费者习惯
b. 建立品牌意识
c. 鼓励重复购买
d. 强化消费者的偏好
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
经典条件反射如何使人对产品或品牌产生积极的联想?
a. 为消费者提供折扣
b. 强化特定行为
c. 将品牌与积极体验相结合
d. 利用外部诱因
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
操作性条件反射是一种学习过程,它包括( ):
a. 在刺激物之间建立联想
b. 通过强化和惩罚塑造行为
c. 鼓励培养品牌忠诚度
d. 利用外部诱因启动行为
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
什么是市场营销中操作性条件反射的真实案例?
a. 利用名人代言
b. 用折扣奖励忠实顾客
c. 通过重复产生积极的联
想
d. 观察竞争对手的营销策略
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
HOOK Model中的可变奖励设计为( ):
a. 可预测和一致
b. 不可预测且满意度随机
c. 物质和有形
d. 与外部触发因素相关
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
在 HOOK Model中,用户进行的投资包括( ):
a. 阻碍进一步参与
b. 与习惯养成无关
c. 鼓励用户返回并再次参与
d. 主要涉及金钱交易
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
HOOK Model的哪个部分侧重于通过反复接触来建立积极的联想?
a. 行动
b. 可变奖励
c. 重复
d. 投资
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
哪种道德考虑与"习惯养成产品"和服务相关?
a. 习惯养成越多越好。
b. 用户的行为不应得到回报。
c. 成瘾的可能性和使用者的福祉。
d. 道德因素在产品设计中无足轻重。
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