MKT Quoc Te I Chapter 2

MKT Quoc Te I Chapter 2

University

18 Qs

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MKT Quoc Te I Chapter 2

MKT Quoc Te I Chapter 2

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Thao Do

Used 1+ times

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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Based on which criterion we can classify marketing environment into internal environment and external environment?

Firm's ability to control environmental factors

Firm bounderies

Impact level of environmental factors

Other

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Based on the impact level of environmental factors, IM environment is divided into:

Micro-environment, Macro environment

Meso-environment, International Environment

Macro environment, Meso-environment, International Environment

International environment, Macro environment, Meso-environment, Micro-environment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Uncontrollable environmental factors DO NOT INCLUDE

Economic and social forces

Political and legal forces

Corporate culture

technological forces

natural forces

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Based on national economic structure, there are 4 types of economies, EXCEPT

Commodity based economies

Service based economies

Export-driven economies

Newly industrialised economies

Industrialized economies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Based on economic conditions, economic environment is classified as:

Developed economies

Economies in transition

Developing economies

Only A&C

All are correct

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a country be considered Lower middle income ?

Income Level between $1,006 and $3,955

Income < $2000

Income < $1,005

Income between $2,115 and $3,955

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How to deal with political factors ??

Joint ventures

Licensing

Franchising

All are correct

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