Pre-Assessment: Promotional Techniques

What is the first promotional technique used by businesses?

• Sales promotion

• Advertising

• Direct marketing

• Personal selling

Which promotional technique involves short-term incentives to encourage purchases?

• Sales promotion

• Advertising

• Direct marketing

• Public relation

What is the main purpose of direct marketing?

• To build relationships with the public

• To increase sales through advertising

• To target customers individually

• To communicate through media outlets

How does McDonald's manage its public relations?

• By sponsoring high profile sporting events

• By offering special discounts and coupons

• By using self-service kiosks

• By promoting healthy food options

What is the main objective of personal selling?

• To increase brand awareness

• To build relationships with customers

• To influence customers to make a purchase

• To target customers through email marketing