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Marketing

Authored by Stephany Badelic

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KG

Used 2+ times

Marketing
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40 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

It is a sub-group of a total consumer market that shares similar characteristics and needs relevant to the purchase and availment of a product.

Evaluate responses using AI:

OFF

Answer explanation

market segmentation

2.

OPEN ENDED QUESTION

3 mins • 1 pt

segment can be located and identified

Evaluate responses using AI:

OFF

Answer explanation

identifiable

3.

OPEN ENDED QUESTION

3 mins • 1 pt

the consumers share specific qualities common to all

Evaluate responses using AI:

OFF

Answer explanation

cohesive

4.

OPEN ENDED QUESTION

3 mins • 1 pt

the marketer can estimate the size and potential spending/earnings from the members of the segment

Evaluate responses using AI:

OFF

Answer explanation

measurable

5.

OPEN ENDED QUESTION

3 mins • 1 pt

can be reached with promotional activities

Evaluate responses using AI:

OFF

Answer explanation

accessible

6.

OPEN ENDED QUESTION

3 mins • 1 pt

should be large enough to make a significant impact to the company's "bottom-line"

Evaluate responses using AI:

OFF

Answer explanation

substantial

7.

OPEN ENDED QUESTION

3 mins • 1 pt

the company has enough resources and commitment to effectively penetrate or reach the market and ensure positioning

Evaluate responses using AI:

OFF

Answer explanation

actionable

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