Marketing

It is a sub-group of a total consumer market that shares similar characteristics and needs relevant to the purchase and availment of a product.

Evaluate responses using AI:

OFF

Answer explanation

market segmentation

segment can be located and identified

Evaluate responses using AI:

OFF

Answer explanation

identifiable

the consumers share specific qualities common to all

Evaluate responses using AI:

OFF

Answer explanation

cohesive

the marketer can estimate the size and potential spending/earnings from the members of the segment

Evaluate responses using AI:

OFF

Answer explanation

measurable

can be reached with promotional activities

Evaluate responses using AI:

OFF

Answer explanation

accessible

should be large enough to make a significant impact to the company's "bottom-line"

Evaluate responses using AI:

OFF

Answer explanation

substantial

the company has enough resources and commitment to effectively penetrate or reach the market and ensure positioning

Evaluate responses using AI:

OFF

Answer explanation

actionable

volume, growth rate, (high) profit margin

Evaluate responses using AI:

OFF

Answer explanation

market size

potential impact is segment (not saturated)

Evaluate responses using AI:

OFF

Answer explanation

attractiveness

main reasons for its decision- making

Evaluate responses using AI:

OFF

Answer explanation

company objectives and availability of resources