Marketing
Authored by Stephany Badelic
Others
KG
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40 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
It is a sub-group of a total consumer market that shares similar characteristics and needs relevant to the purchase and availment of a product.
Evaluate responses using AI:
OFF
Answer explanation
market segmentation
2.
OPEN ENDED QUESTION
3 mins • 1 pt
segment can be located and identified
Evaluate responses using AI:
OFF
Answer explanation
identifiable
3.
OPEN ENDED QUESTION
3 mins • 1 pt
the consumers share specific qualities common to all
Evaluate responses using AI:
OFF
Answer explanation
cohesive
4.
OPEN ENDED QUESTION
3 mins • 1 pt
the marketer can estimate the size and potential spending/earnings from the members of the segment
Evaluate responses using AI:
OFF
Answer explanation
measurable
5.
OPEN ENDED QUESTION
3 mins • 1 pt
can be reached with promotional activities
Evaluate responses using AI:
OFF
Answer explanation
accessible
6.
OPEN ENDED QUESTION
3 mins • 1 pt
should be large enough to make a significant impact to the company's "bottom-line"
Evaluate responses using AI:
OFF
Answer explanation
substantial
7.
OPEN ENDED QUESTION
3 mins • 1 pt
the company has enough resources and commitment to effectively penetrate or reach the market and ensure positioning
Evaluate responses using AI:
OFF
Answer explanation
actionable
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