Global Marketing Concepts

Aria and Noah are planning to expand their homemade candle business globally. What could be one of the key reasons for their decision?

• To access new buyers for their candles

• To spread their business risk across a wider market base

• To achieve greater efficiencies in candle production and distribution

• All of the above

Abigail, Kai, and Arjun are discussing the characteristics of successful global brands. Which of the following is not a characteristic of successful global brands according to their discussion?

• Strong products

• High technology

• High image

• High cost

Grace and Luna are planning to expand their business globally. They are considering different modes of entry into the international market. According to you, which mode of entry is the most risky for them?

• Exporting their products

• Licensing their products to a foreign company

• Entering into a Joint Venture with a foreign company

• Making a Direct Investment in a foreign country

Michael and Abigail are discussing the factors that affect global market prioritization for their business project. Which of the following factors is not a means of global market prioritization?

• Market Size

• Unmet Need

• Spending Power

• Distance

• Seasonality

Anika and Ava are discussing the CAGE framework in their international business class. They are trying to identify the types of distance in the framework. Which of these is not a type of distance discussed in the CAGE framework?

• Cultural

• Hofstede

• Economic

• Administrative

• Geographic