Marketing Basics: Nike Back to School Campaign

Marketing Basics: Nike Back to School Campaign

12th Grade

10 Qs

quiz-placeholder

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Marketing Basics: Nike Back to School Campaign

Marketing Basics: Nike Back to School Campaign

Assessment

Quiz

Other

12th Grade

Practice Problem

Hard

Created by

MICHELLE COTTRELL

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Nike's 'Gear Up' campaign?

Promoting school supplies

Highlighting the importance of clothing

Encouraging athletes to prepare for the upcoming season

Advertising Nike's new product line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Nike conduct research to understand the needs of high school athletes?

Conducted surveys at schools

Used social media and Google search trends

Interviewed professional athletes

Visited sports equipment stores

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the most commonly searched sports term by teen athletes during the summer?

Back to school sales

Tryouts

Vacation destinations

Job opportunities

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Nike learn about teen athletes' mindset during the summer?

They were only focused on their jobs

They were not interested in sports

They were worried about their school supplies

They were thinking about sports and training

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who did Nike create as a fictional personal rival in their marketing plan?

TJ

The athlete's best friend

The athlete's coach

A professional athlete

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Nike promote their 'Take on TJ' campaign?

Through TV commercials

By distributing flyers at schools

On Nike's social media channels

Through radio advertisements

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the response to Nike's 'Short Guy' film?

It received negative reviews

It went viral on social media

It was banned from airing on TV

It had no impact on the target audience

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