Marketing Basics: Nike Back to School Campaign

What is the main focus of Nike's 'Gear Up' campaign?

• Promoting school supplies

• Highlighting the importance of clothing

• Encouraging athletes to prepare for the upcoming season

• Advertising Nike's new product line

How did Nike conduct research to understand the needs of high school athletes?

• Conducted surveys at schools

• Used social media and Google search trends

• Interviewed professional athletes

• Visited sports equipment stores

What was the most commonly searched sports term by teen athletes during the summer?

• Back to school sales

• Tryouts

• Vacation destinations

• Job opportunities

What did Nike learn about teen athletes' mindset during the summer?

• They were only focused on their jobs

• They were not interested in sports

• They were worried about their school supplies

• They were thinking about sports and training

Who did Nike create as a fictional personal rival in their marketing plan?

• TJ

• The athlete's best friend

• The athlete's coach

• A professional athlete

How did Nike promote their 'Take on TJ' campaign?

• Through TV commercials

• By distributing flyers at schools

• On Nike's social media channels

• Through radio advertisements

What was the response to Nike's 'Short Guy' film?

• It received negative reviews

• It went viral on social media

• It was banned from airing on TV

• It had no impact on the target audience

How did Nike's 'Take on TJ' campaign impact their back-to-school approach?

• It had no impact on their approach

• It helped them reposition their strategy

• It caused a decrease in sales

• It led to negative publicity

What was the outcome of Nike's 'Take on TJ' campaign?

• 1.5 million visits to 'Take on TJ' and 'Gear Up Day'

• No one participated in the campaign

• Nike had to discontinue the campaign

• Teen athletes lost interest in Nike products

If you were in charge of marketing for a local athletic equipment company, what information would you seek in determining what equipment athletes in fall sports need?

• Their favorite color of equipment

• Their shoe size

• Their preferred brand of equipment

• The specific equipment required for their sport