Google Ad

• What can the Performance Planner assist you with?

• • To analyze the search term report and add both keywords and negative keywords, depending on historical performance

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

• • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

• • To determine which Google Ads features should be enabled to get the best performance from your campaigns

What information might an advertiser selling baseball caps learn from conversion tracking data?

• • Most people clicking on his ad already own at least 1 baseball cap

• • Lots of his site visitors are 49ers fans

• • Lots of his site visitors are signing up for his baseball trivia newsletter

• • Most of his customers are watching a ballgame when they visit his site

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

• • People located in Switzerland are searching using France-related words, like "hotels in Paris"

• • Swiss people are searching on Google for information about Switzerland

• • People located in France are using Swiss-related words like "hotels in Switzerland"

• • French people visiting Switzerland are searching on Google for information about Switzerland

You might analyze impression share data for exact match keywords to get an idea of:

• • the percentage of eligible impressions you received for searches that exactly matched your keywords

• • the number of eligible impressions your broad match keywords received

• • the percentage of eligible impressions you received for searches that exactly matched content on your landing page

• • the number of times your ads were shown on the Search Network

With Keyword Planner, you can identify:

• • the amount of traffic potential keywords might get

• • webpages where your ad can appear based on your keywords

• • which text ads are performing best based on your keywords

• • the number of negative keywords you should add

What is an effective way to restructure a client's very disorganized Google Ads account?

• • Create multiple campaigns, each with a set of related keywords

• • Create one campaign for all the products his client offers

• • Create one campaign with a broad selection of keywords

• • Create campaigns based on the structure of his client's website

Jose has a limited Google Ads budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

• • Replace his 3 most expensive keywords with lower-priced keywords

• • Choose accelerated instead of standard delivery

• • Slightly raise bids

• • Slightly lower bids

If your goal is to get more people to call your local cleaning business, which bid strategy should you use?

• • Cost-per-view (CPV)

• • Cost-per-acquisition (CPA)

• • Cost-per-thousand-impressions (CPM)

• • Cost-per-click (CPC)

Your clients want to capture potential business later in the day, even on a limited budget. What determine how long your budget lasts?

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• • Ad automation

• • Bid allocation

• • Ad delivery

• • Bid capping

Which of these statements is true?

• • Location targeting determines which business address appears in an extension

• • Location targeting enables location extensions

• • Location extensions appear when someone who's physically near the business searches on relevant terms

• • Location extensions appear when an advertiser targets a geographic location