chapter 5 entre terms

What are the processes in marketing?

• Planning

• Pricing

• Promoting

• All the above

(Blank) uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of the product or service

What is a blending of the product, price, distribution, and promotion used to reach a target market?

• Marketing

• Marketing concept

• Marketing mix

• Marketing strategy

A plan that identifies how these goals will be achieved.

What is the purpose of a Marketing plan?

• Define your market

• Identify your customers

• identify and anticipate change

• All the above

The different products and services a business sells are its (blank)

What can be classified as a products features?

• Color

• Size

• hours

• All the above

What things does a brand include?

What is creating and image for a product in the customers mind called?

• Positioning

• brand

• Features

• Thinking

What does ROI stand for?

• Return on Investment

• Running on Ignition

• Running on ice

• Return on institution