Estrategias

This strategy is more ideal when there are substantial differences between the countries in terms of consumer tastes and preferences, and where cost reduction pressure is not so strong. 

• Global standardization strategy

• Localization strategy

• Transnational strategy

• International strategy

Companies that use this strategy do not face low-cost pressure, but some minor local sensitivity pressure. They produce first for their internal market and then sell internationally with minimum local adaptation. 

• Localization strategy

• Global standardization strategy

• International strategy

• Transnational strategy

During operations, these are the questions the company must ask:

• 1. What product to export?
  2. What are the product factors that will determine export success?

• TRUE

• FALSE

The _____ step is to consider product structure.

• second

• first

• third

________ are used to fix international pricing.

• Demand

• Commercial

• Incoterms

• Cost

Factors that limit a company’s freedom to establish prices are called....

• price fixing restrictions

• direct costs

• indirect costs

 involves only one distributor authorized to handle a company’s product in a certain market.

• cross distribution

• exclusive distribution

• direct distribution

• dual distribution

Consists in only using the distribution channels that correspond to the company’s objectives and desired product placement.

• Intensive distribution

• Electronic distribution

• Selective distribution

• Indirect distribution

Elements of the promotional mix

• advertising, measure results, set a budget, select channels

• advertising, sales promotion, public relations, personal sales

• advertising, mailing, determine objectives, design communications

sales promotion is a set of activities and processes with the following objectives:

1. 1. Motivate sellers and distributors to make a greater effort in moving the products they manage.

2. 2. Stimulate the potential consumer (end customers, industries, both consumers and users) to acquire what we want to sell.

• TRUE

• FALSE