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Identifying the Target Audience Quiz

Authored by Raymond Ballard

Design

6th - 8th Grade

Used 5+ times

Identifying the Target Audience Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the next step in planning a Web site after determining the target audience?

Designing the layout and color scheme

Creating the content for the site

Determining the functionality and navigation requirements

Testing the site for usability

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is NOT a characteristic that a designer should keep in mind when identifying the target audience?

Physical demographics

Cultural demographics

Computer experience

Financial status

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Why is it important for a designer to know the physical demographics of the target audience?

To determine the writing level and style that should be used

To establish the functionality and navigation requirements for the site

To determine the usability and accessibility requirements for the site

To create a site that meets the expectations of the visitors

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is an example of cultural demographics?

Age and gender

Education level and nationality

Computer experience

Expectations and needs

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Grace, Harper, and Elijah are planning to design a website for their school project. Why is it important for them to consider their computer experience while designing the website?

To determine the writing level and style that should be used

To establish the functionality and navigation requirements for the site

To determine the usability and accessibility requirements for the site

To create a site that meets the expectations of the visitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What should a designer consider when determining the expectations of the target audience?

The tasks visitors need to complete

The information visitors would want to find

The style and tone visitors will expect

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What tasks do visitors need to complete on a website?

Purchase an item, sign up for a service, research a topic

Product/service specifications, information resources, how-to videos

Professional or casual

None of the above

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