Identifying the Target Audience Quiz

What is the next step in planning a Web site after determining the target audience?

• Designing the layout and color scheme

• Creating the content for the site

• Determining the functionality and navigation requirements

• Testing the site for usability

Which of the following is NOT a characteristic that a designer should keep in mind when identifying the target audience?

• Physical demographics

• Cultural demographics

• Computer experience

• Financial status

Why is it important for a designer to know the physical demographics of the target audience?

• To determine the writing level and style that should be used

• To establish the functionality and navigation requirements for the site

• To determine the usability and accessibility requirements for the site

• To create a site that meets the expectations of the visitors

Which of the following is an example of cultural demographics?

• Age and gender

• Education level and nationality

• Computer experience

• Expectations and needs

Grace, Harper, and Elijah are planning to design a website for their school project. Why is it important for them to consider their computer experience while designing the website?

• To determine the writing level and style that should be used

• To establish the functionality and navigation requirements for the site

• To determine the usability and accessibility requirements for the site

• To create a site that meets the expectations of the visitors

What should a designer consider when determining the expectations of the target audience?

• The tasks visitors need to complete

• The information visitors would want to find

• The style and tone visitors will expect

• All of the above

What tasks do visitors need to complete on a website?

• Purchase an item, sign up for a service, research a topic

• Product/service specifications, information resources, how-to videos

• Professional or casual

• None of the above

What information would a visitor want to find on a website?

• Purchase an item, sign up for a service, research a topic

• Product/service specifications, information resources, how-to videos

• Professional or casual

• None of the above

What style and tone will visitors expect on a website?

• Purchase an item, sign up for a service, research a topic

• Product/service specifications, information resources, how-to videos

• Professional or casual

• None of the above

Which of the following websites would you expect to have a professional tone?

• IRS website

• Pokemon Go website

• Both

• Neither