Fashion Merch Unit 3 Review

Predicting fashion trends is

• Forecasting

• Merchandising

• Producing

• Retailing

The buyer at J. Crew clothing retailer is planning orders for next summer based on products sold last year during the same time period. Which type of data source does this represent?

• Color Services

• Comparison Shopping

• Marketing Research

• Sales Records

A new trend in men’s casual pants is a wrinkle resistant fabric. Which type of trend is this?

• Textile

• Color

• Design

• Print

The Forever 21 clothing retailer is planning its merchandise for the upcoming fall season. They observe the merchandise their competitors are advertising, which will influence their purchasing decisions. Which type of data source does this represent?

• Color Services

• Comparison Shopping

• Marketing Research

• Sales Records

Alex’s Boutique uses information gathered from a customer survey to determine how they can improve their customer service. Which type of data source does this represent?

• Color Services

• Comparison Shopping

• Marketing Research

• Sales Records

Which is the action of studying market conditions, consumer lifestyles, current events, and the mood of the public to provide reports for apparel markets?

• Customer Profiling

• Forecasting

• Market Segmentation

• Test marketing

Which role uses fashion forecasting in the retail environment?

• Customers

• Manufacturers

• Editors

• Merchandisers

The overall form or outline of an outfit or clothing style is the:

• silhouette

• style

• texture

• trimmings

A fashion forecasting company provides which service?

• Trains sales associate

• Provides merchandise

• Creates advertisements

• Predicts upcoming trends

Colors, textiles, silhouettes, and design are elements used to forecast which fashion movements?

• Fibers

• Economic conditions

• Trends

• Designers