PPC Quiz

How does Google Ads generate responsive search ads?

• Google Ads creates them based on existing ad copy, landing pages, and extensions

• Google Ads creates them based on a website crawler

• Google Ads mixes and matches headlines and description lines that have been provided

• Google Ads mixes and matches headlines and URLs that have been provided

Shopping ads are created to....

• To create Awareness

• Link products to a search query

• Include creative content (pictures)

• Drive traffic to the website

Which are the three required parts of a text ad?

• Description, path fields, and headline

• Description, path fields, and URL

• Headline, description, and path fields

• Headline, description, and URL

What is the purpose of the description in a text ad?

• To provide additional information about the product or service

• To display the URL of the landing page

• To highlight the main benefit or feature

• To include a call-to-action

What is the purpose of search ads?

• To appear in the search results after a query has been made

• To appear on the side of the search results

• To appear on top of the search results with pictures and price included

• To appear in YouTube and Gmail

How does Google Ads determine the quality score of an ad?

• Based on the relevance of the ad to the search query

• Based on the ad's click-through rate (CTR)

• Based on the ad's landing page experience

• All of the above

What is the purpose of ad extensions?

• To provide additional information or options to users

• To increase the size of the ad

• To improve the ad's quality score

• To target specific keywords

Which three of the following factors are considered by Ad Rank in its calculation?

• 
  Ad assets

• 
  Context of a person's search

• 
  Auction-time ad quality

• Conversion rate of your landing pages

Answer this question correctly to mark the module complete.

Your client, the marketing manager for a bank, created a Search campaign to help drive sign-ups for the bank's new credit card. Her campaign has been running for a few weeks, and she’s looking for ways to improve performance. 

Which two of the following strategies could she use to help boost the performance of her campaign?

• 
  Add at least 50 new keywords to each ad group in a campaign.

• 
  Use the Search Terms Report to identify keywords that are performing well.

• Add negative keywords to eliminate any unnecessary traffic.

• 
  Pause all existing keywords and replace them with new keywords.

What does ROAS stand for?

• Revenue On Advertising Strategy

• Return On Ad Spend

• Rock On Assistants

• Reporting On Ads Spend