Consumer Behaviour

The study of consumer behaviour is mainly concerned with:

• knowing about the ways that people spend their money.

• predicting the choices people will make in supermarkets.

• understanding how individuals or groups acquire, use and dispose of products, services, ideas or experiences.

• testing what people think of advertisements

The increase in the range of products available for consumption is due to

• Industrial Innovations

• Consumption offering social recognition

• Inventions that simplified people's lives

• All of the above correct
  

Involvement is

• The reason why consumers buy brands.

• Only relevant for expensive household purchases.

• The perceived relevance of a purchase to the consumer.

Active learning is when

• Consumers engage in extensive information search to acquire knowledge before purchasing

• There is an absence of consumer resistance to what is learned.

• Consumers learn about brands and products through watching TV

Why do people shop?

• Because it is a pleasurable activity

• Because they have a want or a need they needs satisfying

• Because it can be a social activity

• Because they want to keep up with current trends

• All of the above

Impulse buying

• Results in post-purchase regret

• Happens when a consumer has an irresistible urge to buy a product

• Is a waste of money

• Results from careful evaluation of purchase alternatives

Consumers find it easier to choose a product when

• There are many product alternatives

• There is a lot of information about the various alternatives incorrect
  

• There are fewer products to choose from

• They are familiar with all the alternative brands or products

Self-service supermarkets

• Make it harder for consumers to find what they want

• Increase prices for consumers

• Make consumers feel less adventurous when choosing products

• Encourage impulse buying

Pop-up shops

• Have only existed since 2010

• Offer consumers surprise and novelty

• Offer only local products

• Offer products of poorer quality that traditional stores incorrect
  

Color of the year 2024

• True Red

• Aqua Sky

• Peach Fuzz

• Fuchase Rose