AA Chapter 12 Fashion Promotion Quiz

Visual merchandising has existed for retail vendors for the last 50 years.

• True

• False

Visual merchandising is the integrated look of an entire store.

• True

• False

Most displays present the visual & artistic aspects of a product to all customers in the store.

• True

• False

Interior displays create visual excitement by using space design and mannequins.

• True

• False

Exterior visual merchandising features include lighting and color schemes.

• True

• False

Layout for fashion store should encourage customers to move easily as they see the merchandise.

• True

• False

A store may want to focus on a dominant color theme for the season.

• True

• False

Mannequins were first invented in the 1700s.

• True

• False

What two things are related to themes?

• cultural activities and seasonal colors

• layouts and marquees

• lighting and harmony

• mannequins and displays

Why are themes used for visual displays?

• to give a store fun merchandise

• to give a store focus and consistency

• to give a store an identity

• to give a store new ideas