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CM-Marketing Chapter 2

Authored by C. Wood

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CM-Marketing Chapter 2
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following purchases would most likely be made with discretionary income?

fruits and vegetables

magazine subscriptions

underwear and socks

a three bedroom house

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The coffee company decided to sell its coffee mugs in the local espresso shops. what decision?

price

promotion

place

product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to notes, which US ethnic population is declining, relative to other ethnic population

Hispanic

Asian-American

Caucasian

African-American

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Income used for entertainment and other items that are NOT basic to living is called

discretionary income

gross income

disposable income

net income

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information about where people come from is called?

demographics

geographics

psychographics

product usage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers of necessary items are interested in this type of income?

Gross Income

Discretionary Income

Disposable Income

Total Income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting the market based on product-related behavior involves looking at

Geographics and demographics

Mass marketing opportunities

Personality and values

Benefits desired, shopping patterns and usage rates

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