CM-Marketing Chapter 2

Which of the following purchases would most likely be made with discretionary income?

• fruits and vegetables

• magazine subscriptions

• underwear and socks

• a three bedroom house

The coffee company decided to sell its coffee mugs in the local espresso shops. what decision?

• price

• promotion

• place

• product

According to notes, which US ethnic population is declining, relative to other ethnic population

• Hispanic

• Asian-American

• Caucasian

• African-American

Income used for entertainment and other items that are NOT basic to living is called

• discretionary income

• gross income

• disposable income

• net income

Information about where people come from is called?

• demographics

• geographics

• psychographics

• product usage

Marketers of necessary items are interested in this type of income?

• Gross Income

• Discretionary Income

• Disposable Income

• Total Income

Segmenting the market based on product-related behavior involves looking at

• Geographics and demographics

• Mass marketing opportunities

• Personality and values

• Benefits desired, shopping patterns and usage rates

The Baby Boom Generation began following which American War

• Revolutionary

• Gulf

• World War II

• Civil

The fastest growing minority in the US today is ?

• African Americans

• Australian Americans

• European Americans

• Asian Americans

The study of consumers based on social and psychological characteristics is called

• Demographics

• Psychographics

• Geographics

• Sociographics