What is a client in creative media?

• A person or company who produces media products

• A person or company who asks or employs another person or company to produce media products

• A group of people who a product is aimed at

• A way of visualising ideas in the form of a collage

Which of these is NOT a category of Target Audience

• Age

• Gender

• Interests

• Ethnicity

What does a visual identity include?

• A person or company who produces media products

• A brands logo, slogan, colour scheme and name

• A diagram used to generate and categorise ideas for a project

• A way of visualising ideas in the form of a collage

What is a mind map?

• A person or company who produces media products

• A group of people who a product is aimed at

• A diagram used to generate and categorise ideas for a project

• A way of visualising ideas in the form of a collage

What is a mood board?

• A person or company who produces media products

• A group of people who a product is aimed at

• A way of visualising ideas in the form of a collage

• A design document which shows what a final product should look like

What does a visualisation diagram include?

• A person or company who produces media products

• A brands logo, slogan, colour scheme and name

• A diagram used to generate and categorise ideas for a project

• A design document which shows what a final product should look like

What is the role of a client in creative media?

• To produce media products

• To ask or employ another person or company to produce media products

• To categorize a target audience

• To generate and categorise ideas for a project

How is a target audience determined?

• By using the brand's visual identity.

• By working out the groups of people a product is aimed at.

• By working out who the client is.

• By generating and categorising ideas for a project.

What is the purpose of a mood board?

• To produce media products

• To ask or employ another person or company to produce media products

• To categorize a target audience

• To visualise ideas in the form of a collage

What is the purpose of a visualisation diagram?

• To produce media products

• To ask or employ another person or company to produce media products

• To generate and categorise ideas for a project

• To show what a final product should look like